Four Ways To Stay On Top Of Average CPC

by Matt Lawson
It stands to reason that when you’re running pay-per-click ads on Google, you want to know the price that you’re paying for those clicks. Here’s an important consideration, though: Average CPC is often not the price you’re paying for each of your clicks. This sounds more obvious than it actually is, but average CPC is only the average of what you’re paying.Read the full article