Google Shopping Adds Full Suite Of Automated Bidding Options

by Greg Finn
Those that manage Google Shopping campaigns will now have a slew of new bidding options in AdWords thanks to a suite of new bidding strategies for Shopping campaigns. These new targeting options include maximizing clicks, leveraging Enhanced CPC and optimizing for Return on Ad Spend. Maximize Clicks If you are a marketer that forgets about revenues and only cares about clicks ...Read the full article