How to Start an Email Marketing List for a Local Business

by Jeff B. Copeland
“Opt-in”: That’s email-marketing strategy speak for “yes, I actually want you to send promotional messages to my inbox” and it doesn’t get any better than that for an advertising win. But how do you get the opting started? Try these 7 steps: Step 1. First, offer something worth signing up for (hint: deals and special treatment) Your email message can be a monthly roundup or ...Read the full article