Stop Batching and Blasting: An interview from Email Summit 2015

by Andrea Johnson
Don’t wait for the perfect time or tool to end batch and blast emails and, instead, send prospects and customers relevant information now. That’s the word from Diana Primeau, Director of Membership Services, CBS Interactive, parent company of CNET, the world’s largest tech media source for news, reviews and downloads.Read the full article

How Marketers Can Cultivate High Engagement with Email

In this interview from MarketingSherpa Email Summit 2015, Erin Hogg, Reporter, MarketingSherpa, discussed with Diana Primeau, Director of Member Services, CNET, how a marketer can use email to generate high user engagement as well as how to justify an email service provider to yourself and across your organization. To gain access to 15 full session replays from MarketingSherpa Email Summit 2015, go to http://www.marketingsherpa.com/replays.