Back-to-School Shopping: What Retail’s Second Season Means for Marketers

Published 28 mins ago 36 Retail sales in the US typically see a nice boost at the end of the summer, largely propelled by back-to-school shopping. This period extending from the end of July through August is known as retail’s “second season” and, according to Rubicon Project’s Consumer Pulse Survey, 56 percent of parents plan to spend more money per child this year than they did in 2014.Read the full article