How to sell perfume online to fickle millennials

by Tanya Dua
A koan for the digital age: How does one market fragrance to digital natives in a space where there is no smell? Scentbird, a Birchbox-like subscription service for fragrances is looking to meet the millennial needs for authenticity, quality, variety and experiences. It helps users digitally identify their perfume palette with a quiz and then sends them a month’s supply of a d ...Read the full article