Is Billboard Advertising Effective in 2015?

by Dan Moyle
Published 45 mins ago 38 Hi. My name is Dan, and I’m a marketing snob. I’ll be the first to admit that I cringe at the word “advertising.” I prefer terms like marketing, inbound, newsjacking and promoting. So when, as the director of marketing for my company, I was approached with the idea to create a billboard campaign, I was sure it would fail epically.Read the full article