The Indianapolis Colts is the first NFL team to reach its youngest fans on Kik

The Colts became the first NFL team to promote on Kik over the weekend, launching a new campaign that could reach hundreds of thousands of teenagers — a notoriously difficult age group to pin down on traditional channels or even through other digital platforms. “Those are our fans of the future, when they get older,” said Amber Derrow, the social media coordinator for the Indianapolis Colts.Read the full article