The New Era of SEO: Optimize for People Before Searchbots

by Evan Prokop
Dating back to when the first mainstream consumer search engines became available in the mid-nineties, digital marketers have desired to see their businesses succeed in the lucrative but often confusing search marketing landscape. And thus search engine optimization (SEO) was born. Twenty years later, we’ve certainly come a long way, both in terms of the capabilities of searc ...Read the full article