Why I Stopped Complaining About Facebook’s Declining Fan Page Reach

by Lisa Irby
If you had told me three months ago that I would be spending my summer investing money in Facebook ads, I would have asked if you were on something. Like many of you, I’ve watched my page’s reach decline due to the big Edgerank algorithm update in 2013. If you didn’t know, they significantly lowered the percentage of your fans who see your content because they want people wh ...Read the full article