Custom Columns: Your Data, Your Way

Being a fan of data isn’t a prerequisite for working in pay-per-click (PPC) advertising, but it certainly helps. The AdWords interface is a veritable wonderland of metrics, ripe and ready for you to segment and analyze. Back in December 2014, Google spoiled us further by launching Custom Columns, an option to quickly view segmented metrics within the interface, giving you mo ...Read the full article