How Marketers Can Improve Measurement in a Cross-Device Environment

by Michael Levanduski
Share ! tweet The digital world has expanded quite significantly over the last decade. Where there was once just the normal PC browsing the web, today there are PCs, smart phones, tablets, laptops, smart watches and more. Having all of these different channels allows marketers to ‘meet’ their potential customers wherever they are. This can make for a very powerful marketing strategy.Read the full article