Study: $14 Billion Annually in Co-op Marketing Unused

by Cynthia Diaz Shephard
The notion of co-op marketing seems to be a practical advertising strategy for local businesses, enabling small- and mid-sized businesses (SMBs) to coordinate with manufacturers and sellers, operate within their budgets, achieve financial security, and collaborate in a local economy. But, notes StreetFightMag, co-op marketing does not seem to work effectively in the digital a ...Read the full article