The Generational Content Gap: How Different Age Groups Consume Content

What do you buy? What makes you loyal to a brand? Where do you spend your time? If you could ask a modern 18-year-old and one from 25 years ago those same questions, you would probably get very different answers. Each generations has its own distinct values and behaviors, so understanding the nuances of different age groups is essential for marketers trying to reach a specific target.Read the full article