The holidays are coming: Two steps to avoid ad waste this season

By Pete LaFond, vice president of marketing, TruSignal The holiday season is coming. Think that statement’s a bit premature? With 1 in 5 consumers beginning their shopping in September, we humbly disagree. Digital marketers are already busy making their lists of which consumers to target. But have they checked them twice? As usual, these marketers are looking for two main thi ...Read the full article


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