The state of global ad fraud and viewability in 5 charts

U.K. advertisers saw an estimated £277 million ($344 million) of their online budgets disappear due to online ad fraud in the second quarter of 2015 alone, according to a new study on global ad fraud. Some analysts suspect that number is actually significantly higher. Analysts at the media valuation platform Integral Ad Science came to this figure by tracking hundreds of billions of U.K.Read the full article