Why Online Marketplaces Will Continue to Beat Word-of-Mouth Platforms in the Battle for Local Business

People seek the opinions of their friends. They care what they think, and they trust them to make recommendations on everything from a good meal to a good mechanic. It’s word of mouth marketing — the most prized of its kind since the Stone Age. And its staying power undeniably supports the rationale for a tech-facilitated exchange of endorsements.Read the full article