Why two-thirds of Stoli’s Instagram photos are bottleshots

by Shareen Pathak
Even on Instagram, the message is in the bottle. A look at the growing Instagram presence of Stoli Vodka finds that it isn’t exclusive pictures of alcohol-soaked parties or shots of Coyote Ugly bartenders that get Instagram followers hitting the like button. It’s something much more prosaic: pictures of vodka bottles.Read the full article