‘A shameless ad I can get behind': Old Spice reaches Imgur’s millennials with GIFs

Old Spice is finding that even the biggest ad critics could be open to in-your-face commercialism. The secret? GIFs. The deodorant brand, known for insanely irreverent TV commercials, is among the first crop of advertisers on Imgur, an image-sharing community of 150 million mostly millennial male users.Read the full article