Axe Continues Shift From Sex-Sells Advertising With #Selfmaker Career-Focused Video Campaign

by Steve Hall
Eschewing its frat-boy origins and recognizing that men take professional success very seriously, Axe has launched a Canada-centric online video campaign which highlights three #Selfmaker men who have chosen to abandon traditional paths to success and forge their own. The three men highlighted in the video series are former banker Charles Bierbrier, who launched a brewery; a ...Read the full article

#Selfmaker Series: Charles Bierbrier

When your last name means “brewer of beer,” it’s like the universe is trying to tell you something. Charles Bierbrier knew he had to leave the corporate world when his passion for beer began to take over. Follow his #Selfmaker story at

#Selfmaker Series: Tomas Romita

Working on Bay Street, it didn’t take long for Tomas Romita to realize his true calling was staring him right in the face. Tomas’ passion for custom suits drove him to leave his career in finance to build MADE Clothing Co. Follow his #Selfmaker story at

#Selfmaker Series: Thugli

Pat Drastik and Tom Wrecks were doing well on their own as DJ’s living 400km apart. But it wasn’t until they decided to unite together to form Thugli that their music started to take them to new heights. Follow their #Selfmaker journey at