Back-to-School Shopping Trends

Back-to-school shoppers are visiting multiple retailers rather than simply going to one-stop stores, according to a recent report from Cardlytics. The report was based on Cardlytics 2014 back-to-school in-store and online purchase data covering 70% of US households. Back-to-school spend in big one-stop stores dropped 7.6% in 2014 from 2013 levels, the analysis found.Read the full article