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adage.com - 5 readers, 51 Tweets - The millennial male can be an elusive target for marketers--but video can capture that audience. Here are five tips to make the most of your efforts.
adage.com - 7 readers, 51 Tweets - Complex Media's Triangle Offense covers the basketball lifestyle, including the players' style and tattoos. Bacardi paid about $2 million to be sole sponsor.
businessinsider.com - 6 readers, 171 Tweets - It's not unusual for advertisers to invest in media companies any more.