Free Shipping & Price Drop Alerts In Google Shopping Ads Get Automated

by Ginny Marvin
Goodbye promo text, hello automated extensions. Google has announced that the rarely-viewed promotional text in Google Shopping product listing ads (PLAs) will be retired at the end of September in favor of new automated extensions. The new extensions will dynamically highlight free shipping or price drops in PLAs by pulling from data included in advertisers’ Merchant Center ...Read the full article