How Page Views, Time On Site & Bounce Rate Predict For Changes In Quality Score And Revenue

by Benjamin Vigneron
Over the years, Google’s Quality Score secret recipe has become more sophisticated and more challenging to optimize against. From Google’s blurry definition, we know that Quality Score is mostly a function of your historical CTR (click-through rate), as well as the “quality of your landing page.” However, the landing page quality piece can be hard to quantify.Read the full article