Measuring the Health of Your Inbound Contact Database

It’s important to have a trusted, repeatable methodology for evaluating the health of your contact database. A good basic definition of an unhealthy email list is one where recipients don’t expect your email and it's either unwanted or not needed. That’s a good place to start when defining a bad email list, but some CRMs like HubSpot and email providers like MailChimp go fu ...Read the full article