The Key To Optimizing Non-Branded Paid Search Campaigns

Just about any search marketer can attest to the challenges of running a non-branded search campaign. While providing much greater reach, non-branded keywords tend to be much more competitive, more expensive and, unless you’re Amazon, much more challenging to convert from. In this article, we’ll highlight some of the strategies ZOG Digital (my employer) has put in place to i ...Read the full article