5 Creativity Boosts for CPG Brands on Social Media

Although brands in the consumer packaged goods (CPG) industry are some of the most recognizable names around, it can still be challenging and time consuming to come up with creative ideas for social media posts on a regular basis. This often leads to CPG brands using social networks as overly promotional, one-way communication channels that basically act as digital flyers and ...Read the full article

Do Us A Flavor: The Taste Spuds Respond to Mallory

Marvin and Duncan were just checking their Twitter feeds when they saw an interesting tweet from Lay's fan Mallory asking for some career advice. Check out what nuggets of wisdom Marvin and Duncan were able to dish out. Submit your yummy flavors at www.DoUsAFlavor.com for a chance to win $1 million! See rules.

  • How Lay's Is Adding More Social Zest to Its Popular Flavor-Creation Campaign

    adweek.com - 13 readers, 149 Tweets - Now in its third year, Lay's is using its annual Do Us a Flavor campaign to capitalize on social chatter with a clever (and highly orchestrated) real-time marketing plan. Through March 31, the Frito-Lay brand is asking consumers to submit their ideas for a new chip flavor online.