5 Reasons to Use Storytelling in Sponsored Content

Published 1 hour ago 1 Sponsored content is different than a sales pitch. For it to work, it needs a specific story angle that’s anchored to the publication’s main theme, otherwise it becomes food for the trash bin. If the author of sponsored content only focuses on the product or service, features and benefits without “wrapping it up” in a story, the campaign may fai ...Read the full article


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    nypost.com - 5 readers, 47 Tweets - Warning to advertisers: the hard sell is out and good storytelling is in when it comes to so-called native advertising. Nearly two-thirds of online news readers said they are more open to digital a...