Geofencing at Events: How to Reach Potential Customers Live and On-Site

Businesses have been taking a closer look at the potential for geofencing and proximity marketing for trade shows, events, and festivals. The technology, which allows marketers to send push notifications to mobile users when they are within a designated area, offers some rich opportunities for interactive messages and ensuring that promotions are especially relevant.Read the full article

  • How Marketers at Music Fests Are Engaging Fans on Site and Online - 3 readers, 462 Tweets - Those tickets to Lollapalooza weren't cheap, and they didn't even come with red carpet-style perks that could help turn the upcoming Chicago show with Metallica and Paul McCartney into a cushy, content-rich VIP experience. Bud Light empathizes, festival fans.