How to Delight Your Visitors (& Win Leads) With a Clever 404 Page

Now I know what you’re thinking. “How can a 404 page delight someone? Shouldn’t the goal be to avoid these pages?” You’re right. In a perfect world, every visitor would end up on the correct page without any unforeseen detours. Unfortunately, not even the biggest tech giants can defend against that accidental keystroke or rogue 301 redirect.Read the full article