How to Use Upsells, Cross-Sells and Bundle-Sells to Increase Revenues

by George Mathew
The morning after the premiere of MTV’s Jersey Shore, Viacom reported a 37% increase in earnings. Of this, a 14% increase in worldwide ad revenues was attributed to the aforementioned show. How did they make this happen? Jersey Shore is a lifestyle show that features the rich and lavish lifestyle of a few Italian kids.Read the full article