One thing David Droga thinks is true: ‘There’s a lot of bullshit’

David Droga has no patience for talented assholes. Asked what he believes that few others do, the founder and creative chairman of Droga5 said “Only very few agencies have good intentions in everything they do in the work they produce.” His solution? Find the “sweet spot”: t ...Read the full article

One thing David Droga thinks is true: 'There's a lot of bullshit'

David Droga has no patience for talented assholes. Asked what he believes in that few others do, the founder and creative chairman of Droga5 said "Only very few agencies have good intentions in everything they do in the work they produce." His solution? Find the "sweet spot": the talented person who has the best intentions. VISIT us: http://www.digiday.com LIKE us on FACEBOOK: https://www.facebook.com/digiday FOLLOW us on TWITTER: https://twitter.com/Digiday FOLLOW our INSTAGRAM: https://instagram.com/digiday/