Opinion: Advertisers must adapt for a ‘frictionless’ age

Tom Goodwin is svp, innovation and strategy at Havas. Thanks to Seamless, the entire market for food delivery has mushroomed. It seems that picking up the phone was all too much for many people. Thanks to Uber, I go out even when hailing a cab felt far from guaranteed. I buy totally unnecessary stuff from Amazon on a whim; the app YPlan prompted me go to events I never would have considered.Read the full article