The Power of Persuasion: Utilizing Brain Science to Get Users to Act

Making fact-based, data-driven design decisions (say that five times fast!) is the mantra of Google, and who better to emulate than the Big Kahuna itself, right? That being said, utilizing data for web design isn’t always as easy as it sounds. But did you know there’s a heap of scientific research from the brainiacs at academic powerhouses, such as Stanford, Princeton and Harva ...Read the full article