Above the Fold is Dead, Long Live Above the Fold

Designing for an audience that may only look “above the fold” is a long-standing practice that goes back as far as newspapers do, but how much it matters in today’s world of scroll wheels and touchpads is the subject of much debate. In the early days of the internet, users weren’t accustomed to scrolling. It wasn’t a natural – or user-friendly – process.Read the full article