Bizible Adds Offline Events To B2B Sales Attribution Platform

by Ginny Marvin
Events & Conferences are now included in the marketing attribution mix. Bizible is hoping to solve the now age-old problem B2B marketers have in understanding how event attendance and digital marketing work together to generate sales. The two-year-old Seattle-based marketing attribution firm announced Friday the launch of omni-channel attribution in the platform to hel ...Read the full article