Double the Power of Your Content with This One Change

by Sharon Hurley Hall
As a copywriter you want to make your copy as appealing as possible and one key way to double its impact is by making it more action-oriented. It turns out that getting active isn’t just good for your health; it’s good for your writing. At least that’s the common wisdom when it comes to marketing copywriting. Most experts (but not all, as we will see later) extol the value of active verbs.Read the full article