Harness the Power of Personas for Social Media Marketing

Personas are not new. They have been around since the 1990s. What is new is taking personas and applying them to social media. A persona is a tool to summarize research about a target audience and help marketers and advertisers see the world from a single target person's perspective. A great tool, it is often used by Web developers, user experience designers, and B2B marketers.Read the full article