How do you decide what elements of your site to test?

by Brian Massey
Today’s question is at the heart of website optimization. “How do you decide what elements of a site to test?” A better question is, “How do you determine what NOT to test.” It’s relatively easy to come up with ideas that might increase your conversion rate. We typically come up with fifty, seventy-five, one-hundred or more ideas for each of our client sites.Read the full article