How to Develop Effective Content Marketing KPIs

by Albert Costill
Businesses spend a lot of time, money, and energy creating content for their brand. In fact, according the Content Marketing Institute, marketers spend on average 25% of their budgets on content marketing. But why? A smart business understands that content can serve a number of purposes: Search Engine Optimization (SEO): The more content and pages you add to your website re ...Read the full article