Trends vs. Fads

by Seth Godin
A fad is popular because it's popular. A fad gives us momentary joy, and part of the joy comes in knowing that it's momentary. We enjoy a fad because our peers are into it as well. A trend, on the other hand, satisfies a different human need. A trend gains power over time, because it's not merely part of a moment, it's ...Read the full article