What’s In a Keyword? 5 Essential Strategies to Streamline Your PPC Campaigns

by Diane Pease
It’s important to review, analyze, and refresh your keywords. However, this can be tricky when you are managing multiple paid search accounts or very large ones. And over time, with the addition and removal of keywords and ad groups, we need to do some house cleaning. It’s important to create a keyword-review plan and build it into your account optimization schedule.Read the full article