WTF is cross-device tracking?

by Ricardo Bilton
When it comes to cross-device targeting, there’s more than one way to skin a cat — or to track one, anyway. One of the more vexing challenges for advertisers today is figuring out how to target people across multiple devices. While Web users in the old days spent all of their time on desktops, today they’re far more likely to bounce from desktop to mobile to tablet.Read the full article