Yes, The Click-Through Rate Is A Ranking Signal, But…

Last year, I had to do an extensive online reputation management job for a client. While I was able to outrank most of the other websites already in search engine results pages (SERPs), one specific issue presented a higher difficulty: Two top spots were occupied by some very old (c. 2005–2006) articles. My task was to override those results, growing the digital properties owned by my client.Read the full article