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clickz.com - 8 readers, 273 Tweets - According to a new study by the CMO Council, content marketing is on the rise - but less than half of B2B marketers think their strategies are at least somewhat effective.
fortune.com - 3 readers, 130 Tweets - Ad blocking may be on the rise, but that's a rational response to the decline of advertising into a hellish landscape of crap and gimmicks.
forbes.com - 3 readers, 452 Tweets - I found myself in a small but meaningful Twitter spat the other day with a very minor – or distant – member of the Royal Family. Tom Parker-Bowles is a food critic and writer and is also stepbrother to the future King. In his newspaper column, he rather casually mentioned that [...]
adweek.com - 17 readers, 4267 Tweets - Brands can't be as honest as they might like in dealing with haters on Facebook. But sometimes other Facebook users can do it for them. That dynamic played out in particularly rogue fashion on Target's Facebook page this week.
adweek.com - 17 readers, 1023 Tweets - How did Target really feel about Mike Melgaard posing as a Target customer service rep on Facebook and caustically replying to angry messages left by haters opposed to Target's gender-neutral product labeling? The retailer issued a pretty dry statement after AdFreak broke the story yesterday.