6 Steps to Building an Audience That Builds a Business

It’s taken awhile, but the startup world is starting to recognize the power of building an audience before building a product. That’s music to our ears. That’s the way Copyblogger Media grew out of a one-man blog. Back in 2012, while chronicling how that happened, Brian Clark coined the term minimum viable audience, effectively tying content marketing to the lean startup movement.Read the full article