Brands use #FirstDayofSchool on Twitter to celebrate the dreaded day

It’s not only the first day of school for students, but apparently for brands too. Companies wasted no time attaching themselves to #firstdayofschool, an unofficial hashtag for the dreaded holiday where grumpy students ranging from elementary school to university head back to homework hell. The hashtag has been used in moderation for the past few weeks with it growing in popularity today.Read the full article