Essential eCommerce Industry Stats For Abandonment

by Jon Correll
For many years, shopping cart abandonment has been a growing problem for eCommerce retailers. According to the Baymard Institute, the average documented online shopping cart abandonment rate is 68.53%. Translated into simpler terms, that means nearly 70 out of 100 people who fill their shopping carts on your website never come back to finish their purchase.Read the full article