How short-shorts brand Chubbies chats with mobile bros

Chubbies, the San Francisco apparel brand known for its thigh-baring men’s short-shorts, has been experimenting with sending push notifications through its mobile app for the past year. Rather than promotional product pushes or 10-percent-off codes, the Chubbies marketing team chose to make its messages, sent straight to app users’ phones, overtly conversational.Read the full article