Agencies on comment section ads: ‘I don’t see an upside for brands’

by Ricardo Bilton
The comment section has suddenly become valuable real estate for publishers. Commenting platform Livefyre last week announced a new feature that would let publishers using its platform sell placements within their comment sections. Livefyre’s move, which followed a similar one by rival commenting platform Disqus, makes sense to publishers eager to turn any available real estat ...Read the full article

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